Mobility Data Analytics
Data as the Key to the Future
As a defining feature of modern life, connectivity can significantly improve many aspects of mobility and transportation. This applies particularly to new settings like Mobility as a Service (MaaS): With passengers demanding easy access to convenient and fast transportation from A to B using a combination of available modes – be it a bus, a train, a ferry, a shared bike or one’s own feet – it is essential to keep a close eye on operational efficiency and service quality. While suitable data is increasingly available to address this challenge, the potential of data analytics remains largely untapped. However, it represents a rich source of information that can be utilized to enhance the passenger experience and drive operational excellence in the digital era.
MyMobility: Proactive Travel Features
Enhancing the Passenger Experience
With the new MyMobility feature, our trip planners become even more valuable companions: In learning from the users’ behavior and habits, the apps are able to deliver personalized and proactive mobility recommendations. Travelers’ preferences can be catered to without active input and future trip issues will be anticipated based on predictions. The individual traveler’s daily routines and events serve as a basis for real-time support and service tailored to specific needs.
Traveler Relationship Management
Marketing to Passengers
Traveler Relationship Management (TRM) helps operators to relate to their passengers, to meet their needs, to manage customer communication and foster their loyalty. New mobility options will significantly shape the transportation landscape over the next few years. Knowing, offering and marketing the service and product bundles to the travelers and thereby meeting their individual needs, poses a challenge for every mobility service provider. Operators can use already existing apps or digital displays to capture the passenger’s attention using banners, launch marketing campaigns, introduce surveys, discover new target groups among customers, approach focus groups and add location-based context to the communication channels.