Mobility Data Analytics
Data as the key to the future
As a defining feature of modern life, connectivity can significantly improve many aspects of mobility and transportation. This applies particularly to new settings like Mobility as a Service (MaaS): With passengers demanding easy access to convenient and fast transportation from A to B using a combination of available modes – be it a bus, a train, a ferry, a shared bike or one’s own feet – it is essential to keep a close eye on operational efficiency and service quality. While suitable data is increasingly available to address this challenge, the potential of data analytics remains largely untapped. However, it represents a rich source of information that can be utilized to enhance the passenger experience and drive operational excellence in the digital era.
Proactive Travel Features
Enhancing the Passenger Experience
With the new MyMobility feature, our trip planners become even more valuable companions: In learning from the users’ behavior and habits, the apps are able to deliver personalized and proactive mobility recommendations. Travelers’ preferences can be catered to without active input and future trip issues will be anticipated based on predictions. The individual traveler’s daily routines and events serve as a basis for real-time support and service tailored to specific needs.